Michal Rosenkrantz joined Negevtech after serving as Vice President of Human Resources for Shopping.com. In that capacity,

Mrs. Rosenkrantz was responsible for recruiting and orientation, designing and implementing training programs, and developing the company's compensation policy. Prior to that, Mrs. Rosenkrantz held recruiting positions with Pelephone Communication and Tafkid Plus.

Mrs. Rosenkrantz holds a B.A. in Political Science and Sociology from Hebrew University, Jerusalem.